While directing the sales and marketing efforts for the sports division of Natural Balance, a leader in the natural products industry, it became clear that with the tight margins in the retail nutrition industry, it was necessary to bring sales efforts in-house. Todd successfully streamlined the sales operation increasing both profit margins and increasing over-all sales volume at the same time.
Vail Valley Foundation
Know world wide as a premiere resort destination, Vail Valley also plays hosts to some of the sports industry’s leading events, including the 2001 Mountain Bike World Championships. Under PROXY, a leading athlete and venue representative agency, Todd helped to source and solidify key sponsorship deals, which helped make this world-class event a reality.
Todd created EventSmiths to help companies capitalize on the boundless field marketing opportunities ranging from basic consumer oriented field marketing to national tradeshow program management. Due to his experience in the broader range of marketing, services now include brand development and a host of complementary mar/com activities. Clients have included Quiznos Subs, Saab, Natural Balance and other industries ranging from health food and high-tech to sporting goods and providers of financial services.