Whether it’s a simple reminder note or an elaborate enticement, direct mail is a powerful marketing and sales tool. Inform Worldwide, a provider of GIS related software and services, wanted to generate traffic at their tradeshow booth, and Todd showed them how. Targeting their key customers with a unique direct mail program hinging on their “e-hub” product, Todd helped to generate a 95% response rate!
During his tenure as the Marketing Director for Zapotec Software, Todd managed the development of this award winning direct mail piece designed to help get noticed, and break the ice, with national retail chain management. The effort was a tremendous success with sales making one-on-one follow-up contact with nearly 70% of the intended market.